Blog
Welcome to Blasto blog, your one-stop shop for all things programmatic advertising! Here data meets creativity, and technology fuels innovation.
Why CTV is the New Powerhouse in Programmatic Advertising: A Full Guide to CTV
Discover why Connected TV (CTV) is transforming programmatic advertising. Learn about its advantages, market dynamics, and strategies for leveraging targeted, data-driven campaigns on a rapidly evolving platform.
Programmatic Audio Advertising: A Complete Guide for 2024
Reach listeners on Spotify, Apple Podcasts, and smart speakers with programmatic audio ads. Learn how targeting, AI, and voice tech boost engagement.
Programmatic Advertising Explained: How It Works, Key Benefits, and Future Trends
Unlock the power of programmatic advertising — explore how AI, real-time bidding, and CTV are transforming the future of digital ads. Whether you're an advertiser or publisher, discover insider tips, key benefits, and emerging trends you can't afford to miss.
Programmatic Audio Advertising: Best Practices for Publishers
Discover how to monetize your content effectively with programmatic audio advertising. Learn best practices, understand key components, and explore leading providers to optimize your revenue and reach targeted audiences.
Programmatic Video Advertising: Best Practices for Publishers
Maximize revenue, reach wider audiences, and streamline ad management with programmatic video advertising. Learn everything you need to know, from best practices to step-by-step implementation. tune share more_vert
How to Start in Mobile Programmatic Advertising for App Publishers
Learn how to boost your app revenue in 2025 with mobile programmatic advertising. Explore RTB auctions, top ad platforms, and proven monetization strategies.
Display Ads in Programmatic: A Publisher's Guide
Want to increase your ad revenue? Learn how programmatic display ads help publishers maximize profits. Explore key benefits, performance metrics, and a step-by-step setup guide.
BizzClick Transforms into Blasto, New Chapter in Programmatic Advertising
BizzClick unveils a bold new identity, Blasto, signifying its shift to CTV & in-app programmatic advertising with a focus on AI & innovation. Discover Blasto's programmatic solutions for high-performance campaigns.
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Programmatic Trends: 2024 Forecast
Get ready for a greener, smarter future of advertising! This article explores 5 key trends in programmatic advertising for 2024. Discover how these trends will impact advertisers, publishers, and the future of the industry.
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No More Cookies: the Future of Targeted Ads
Explore how contextual advertising, first-party data, and new solutions like cohorts are shaping a cookieless future. Learn how giants like Apple and Nike are adapting, and discover insights for publishers and advertisers to thrive in the new advertising landscape.
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3 Reasons to Use Blockchain for Ad Transparency
This article explores 3 reasons why it's the solution to ad transparency: building trust, fighting fraud, and safeguarding data. Plus, discover an exciting real-world example and a glimpse into the future of advertising.
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Guide to Privacy and Compliance in Programmatic Advertising for SSPs in 2024
This guide equips SSPs with the knowledge and strategies to navigate the landscape of privacy and compliance in programmatic advertising. Understand key regulations like GDPR and CCPA, explore global trends, and discover best practices for the future.
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AI Ad Personalization Strategy to Implement Tomorrow
This strategy leverages advanced algorithms to deliver relevant content, enhancing user experience and campaign effectiveness. Learn how to implement AI retargeting, set goals, and choose the right tools.
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